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Maximal Minimalist: A Conscious Approach to Herbal Beauty and Self-Care
What is a maximal minimalist, or a minimal maximalist for that matter? Well, inspired by our ancestors who were brilliant at finding a use for EVERY part of the plant and animal- we recognize a certain applied creative genius in full and multidimensional appreciation.
We, like most, want to get the most bang for our buck.
We, like some, want to reduce the waste created by superfluous extra crap we don’t need. We, like a few, want to travel the world with just a jar of Yoni Duster by our side for our every need.
Maximal minimalism is potency. And being the Witches we are, we like our potions potent.
Latest Journals
Fat Crush: Meghan Henshaw and Julia Orquera Bianco
This month we’re crushing HARD on Meghan Henshaw and Julia Orquera Bianco, and their newly released, limited-edition herbal zine, Flora’s Daughters: Seven Plants Through the Lens of Eclectic Medicine, Contemporary Herbalism, and Botanical Illustration.
Fat Crush: Ruth Ellis Center
Ruth Ellis Center is grounded in trauma-informed care, long-term support, and the belief that young people deserve safety, dignity, and the freedom to show up as themselves.
How Witches Do Christmas
Luckily, the deep roots of our holidays (capitalist co-opting notwithstanding) are in the earth, in the cosmic cycles of life and death, rebirth and therefore, witchy as hell.
Cacao Gingersnap Cordial + Ginger Cranberry Mandrin Vinegar
A cornerstone of intentional gifting is the handmade. In its creation, a handmade gift also gives; it connects us to our creativity and helps us build our skill toolkit. To support that spirit, Rachel recorded a free class on making a Holiday Cordial and Herbal Vinegar. These simple, beautiful preparations turn plants into something you can bottle, share, sip, or gift.
Indulge with Integrity: Everyday Staples That Taste Good and Do Good
Party people: indulgence is not the opposite of integrity. When you choose products made with care for people, environment, and community, it becomes part of the experience.
A New Era: Introducing Our Apothecary Ambers
Packaging is an ingredient. Discover our new apothecary amber jars and hemp skincare boxes designed for longevity, protection, and care.
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